On October 13th, Tissot celebrated the opening of their new World Trade Center boutique location with a cocktail reception featuring music by “The Voice” star Garrett Gardner. Food and beverage provided by Choza Taqueria and Pure Liquid as well as expert advice on the purchase and care of the mechanical and quartz line of Tissot timepieces. Because Tissot is the official timekeeper of the New York Knicks, guests were invited to play the new TISSOT HOOPS mobile game for a chance to win tickets to an upcoming game.
Tissot was founded in 1853 by a father and son in the Swiss city of Le Locle. They were among the first to mass-produce pocketwatches and, throughout their history, Tissot has built timepieces made out of stone, mother of pearl, plastic and wood. Tissot is now a subsidiary of the Swatch Group.